本文已被：浏览 771次 下载 2221次
投稿时间：2008-12-20 修订日期：2009-04-03
投稿时间：2008-12-20 修订日期：2009-04-03
中文摘要: 中国气象频道2006年5月开播，至今不足3年，但发达国家特别是美国的气象频道已经有20多
年的发展历史。通过对美国等国家气象频道发展特点的分析，总结了国外气象频道发展的特
点，即：集约化品牌化的发展道路、以观众为中心的节目设计、以本地化气象信息播报作为
频道的重要节目支柱、依托国家气象基础数据和警报自主开发预报预警服务产品以及重视新
技术的研发和应用等。同时结合中国实际，就如何发展中国气象频道进行了探讨。
Abstract:Launched in May 2006, China Weather TV has a short history of less tha
n 3 years, while in some developed countries like the United States, weather c
hannels have developed for more than 20 years.
Some characteristics of its development are analyzed and summarized: intensive a
nd brand development path, a
udience centered program design, localized weather information provided to broa
dcast channels as an important pillar of their programs, relying on the basic nat
ional meteorological data and forecasts and developing their own early warning a
lert service products, attaching great importance to the research, development a
nd application of new technologies, etc. Also, it combines the above analysis wi
th our contemporary situation and brings up 5 suggestions on the developme
nt of China Weather TV.
keywords: weather channel weather service development
文章编号： 中图分类号： 文献标志码：
基金项目:
引用文本：
石永怡,李如彬,张开荣,2009.国外气象频道发展经验与中国气象频道发展道路[J].气象,35(6):100-108.
Shi Yongyi,Li Rubin,Zhang Kairong,2009.Development Experiences of Some Foreign Weather Channels and Development Path of China Weather TV[J].Meteor Mon,35(6):100-108.
石永怡,李如彬,张开荣,2009.国外气象频道发展经验与中国气象频道发展道路[J].气象,35(6):100-108.
Shi Yongyi,Li Rubin,Zhang Kairong,2009.Development Experiences of Some Foreign Weather Channels and Development Path of China Weather TV[J].Meteor Mon,35(6):100-108.